Larry Heck

With over 26 years of being an owner in different businesses, Larry relates very well with entrepreneurs and business owners as he works closely with clients to guide them through each step of their buying or selling process. Larry’s business owner experience in personally running and then selling his businesses give him special insight and understanding of clients’ needs which ensures a smooth, successful, and timely transaction. As founder and President of a business for 12 years in the sports/golf services industry and co-owner and Vice President of a business in the food industry for 15 years prior to that, he has built a commitment to client-oriented service and high standards of professionalism, honesty, and integrity. As Vice President of Client Services, Larry utilizes creativity and out-of-the-box solutions along with the proven VR systems to deliver needs to clients engaged in industries such as banking, manufacturing, retailing, services, sports, investments, and more.

Team Members

Andrew Schmelzer
Shareholder
Andy brings over 20 years of marketing, branding and sales experience both nationally and internationally to t
Tree Peterson
Marketing & Admin Assistant
Theresa, who goes by Tree, comes from an IT/Web Company where she worked with clients to provide monthly repor
SUE BULLARD
CORPORATE COMPLIANCE
Michael Szmanda
Vice President of Client Services
Michael joined VR in 2010 and has been a top producer throughout his tenure (most recently, he was recognized
Larry Heck
Vice President of Client Services
With over 26 years of being an owner in different businesses, Larry relates very well with entrepreneurs and b
Nicole White
Shareholder
Nicole has 10+ years experience in the M&A world, and was the #1 Sales Agent World Wide for first quarter
Dan Williamson
Senior Vice President of Client Services
25 years experience
Joe Braier
Shareholder
Joe is a seasoned M&A Advisor and current shareholder at Lakes Business Group.  He also has the CVA certi
Sheila Firari
Vice President of Client Services
Sheila brings 30 years+ of experience as a well-connected entrepreneur and Real Estate Broker in the local are
Andrew Falci
Vice President of Client Services
Andrew has over 25 years of business leadership experience in sales, management, marketing and business owners
Timothy Bullard
President, CEO
CEO, Tim Bullard, has been the Global M & A asset divestiture of one of America’s oldest global trading
Destiny Wallen
Client Services Coordinator
Destiny comes to Lakes Business Group, Inc. as a licensed support Agent and Client Services Coordinator. She h
Sean Scannell
Vice President of Client Services
Sean Scannell comes to us with several years experience working and consulting in small business in Madison. S
Mark Smith
Partner
Mark has spent the last thirty years of his career in small business. His first venture was to take a small, f