

Larry Heck
As an experienced M&A Advisor and Exit Strategy Planning Advisor, with over 26 years of being an owner in different businesses, Larry relates very well with entrepreneurs and business owners as he works closely with clients to guide them through each step of their selling or buying process. Larry’s business owner experience in personally running and then selling his businesses give him special insight and understanding of clients’ needs which ensures a smooth, successful, and timely transaction.
As founder and President of a business for 12 years in the sports/golf services industry and co-owner and Vice President of a business in the food industry for 15 years prior to that, he has built a commitment to client-oriented service and high standards of professionalism, honesty, and integrity.
As Vice President, Larry utilizes creativity and out-of-the-box solutions along with the proven VR-Lakes Business Group systems to deliver needs to clients engaged in industries such as manufacturing, distribution, engineering, professional services, sports, investments, and more. Many business owners are either overwhelmed with the thought of exiting or are so busy fighting daily business fires that they think they cannot plan their exits. Larry can help with this most important lifelong financial transaction.
Team Members














