Tree Peterson

Theresa, who goes by Tree, comes from an IT/Web Company where she worked with clients to provide monthly reporting on search engine optimization and statistical reporting. She also performed periodic maintenance on the websites including file uploads and site changes and/or additions. Her past experience also includes search engine optimization and marketing on the sites as well as administrative support in the office. Tree’s role at VR Lakes Business Group makes use of her past internet experience as well as her attention to detail and multi-tasking skills.

Team Members

Andrew Falci
Vice President of Client Services
Andrew has over 25 years of business leadership experience in sales, management, marketing and business owners
Larry Heck
Vice President of Client Services
With over 26 years of being an owner in different businesses, Larry relates very well with entrepreneurs and b
Sheila Firari
Vice President of Client Services
Sheila brings 30 years+ of experience as a well-connected entrepreneur and Real Estate Broker in the local are
Destiny Wallen
Client Services Coordinator
Destiny comes to Lakes Business Group, Inc. as a licensed support Agent and Client Services Coordinator. She h
Tree Peterson
Marketing & Admin Assistant
Theresa, who goes by Tree, comes from an IT/Web Company where she worked with clients to provide monthly repor
Andrew Schmelzer
Shareholder
Andy brings over 20 years of marketing, branding and sales experience both nationally and internationally to t
Joe Braier
Shareholder
Joe is a seasoned M&A Advisor and current shareholder at Lakes Business Group.  He also has the CVA certi
Timothy Bullard
President, CEO
CEO, Tim Bullard, has been the Global M & A asset divestiture of one of America’s oldest global trading
SUE BULLARD
CORPORATE COMPLIANCE
Dan Williamson
Senior Vice President of Client Services
25 years experience
Nicole White
Shareholder
Nicole has 10+ years experience in the M&A world, and was the #1 Sales Agent World Wide for first quarter
Sean Scannell
Vice President of Client Services
Sean Scannell comes to us with several years experience working and consulting in small business in Madison. S
Mark Smith
Partner
Mark has spent the last thirty years of his career in small business. His first venture was to take a small, f
Michael Szmanda
Vice President of Client Services
Michael joined VR in 2010 and has been a top producer throughout his tenure (most recently, he was recognized